In a significant step toward digital excellence, Omnia Stores, one of the region’s leading retail innovators, has chosen 20Three as its strategic partner to lead a full-scale transformation across Salesforce Commerce Cloud, Service Cloud, Marketing Cloud, Data Cloud, and Digital Engagement.
This partnership represents a bold move in Omnia’s growth strategy, positioning the brand at the forefront of digital retail innovation in the GCC. By consolidating its customer experience, sales, and data operations on Salesforce, Omnia aims to create a single connected ecosystem that drives personalization, efficiency, and measurable business value.
As Salesforce’s trusted partner in the GCC, 20Three will oversee the implementation, integration, and optimization of the Salesforce suite, ensuring a seamless connection between technology, data, and customer engagement. The initiative will modernize Omnia’s commerce infrastructure and enable the company to leverage Salesforce’s AI and analytics capabilities to better understand customers, anticipate demand, and tailor experiences across every channel.
“This collaboration reflects our shared commitment to innovation and customer-centric transformation,” said Valbona Shehaj, CEO of 20Three. “Omnia is an ambitious and forward-thinking brand, and together we are building a scalable digital foundation that will define the future of retail engagement in the region.”
The transformation goes beyond platform integration. 20Three Media, the creative and brand division of 20Three, will lead Omnia’s digital rebrand and experience revamp, aligning its visual identity, messaging, and content strategy with the brand’s new digital-first positioning. This unified approach — combining enterprise technology with creative strategy — will allow Omnia to deliver consistent, data-informed experiences that strengthen brand loyalty and conversion.
The collaboration underscores 20Three’s growing role as a leader in enterprise digital transformation and Salesforce delivery in the Middle East. With a multidisciplinary team across technology, data, and media, 20Three continues to help organizations rethink how they operate, engage customers, and grow in a digital-first economy.
With Salesforce’s powerful cloud ecosystem and 20Three’s expertise, Omnia is now positioned to redefine what customer engagement and retail innovation look like in the UAE and across the GCC.
About 20Three
20Three is a digital transformation consultancy and Salesforce partner based in the UAE, specializing in combining data, technology, and creativity to help organizations accelerate growth. Through its divisions 20Three Digital and 20Three Media — the company delivers end-to-end transformation, from enterprise platforms to brand experience.
