Food waste isn’t just a moral issue—it’s a practical, everyday problem hiding in our kitchens, offices, and
store shelves. Perfectly good products often go unsold simply because they’re close to their date labels.
When that happens at scale, the result is wasted ingredients, wasted packaging, and wasted money. The
good news? There’s a simple, immediate way to push back: choose near expiry products you’ll
realistically use in the next couple of weeks. You save money, and those items fulfill their purpose—being
enjoyed, not discarded.
That’s the core of our mission. We make it easy to find short-dated essentials in one place, clearly labeled
and discounted. You don’t have to change what you eat; you just change when you buy it. Instead of
paying full price for a long shelf life you won’t need, you match your shopping to your actual plans—this
week’s breakfasts, school lunches, meal prep, and office snacks. It’s a smarter default: the same brands,
the same taste, fewer resources thrown away.
How does this cut waste?
Because food waste often happens at the last mile: items are perfectly safe and
delicious but face a deadline. By choosing them right before you’ll use them, you’re rescuing value that
would otherwise be lost. Multiply that choice across hundreds of households and workplaces, and the
impact becomes real: fewer products binned, fewer emergency top-ups, and a calmer grocery budget.
Where to start?
Browse our storefront to see current categories and short-dated picks: ThrowMeNot. Then
focus on the versatile corner of your pantry that drives most meals—grains, pasta, sauces, canned
goods, baking basics, snacks. Build a two-week plan and buy to your pace in the curated Food Cupboard.
Stick to first-in, first-out rotation, store items cool and dry, and right-size your packs (family sizes for
staples you finish quickly; smaller jars for niche flavors).
Fighting food waste doesn’t require perfect habits—just better timing. Choose near expiry products you’ll
actually finish, and turn an everyday shop into a small climate win that also shrinks your receipt.
