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Sedin Technologies Establishes Middle East Presence To Drive AI-Led Digital Transformation

Sedin Technologies has officially expanded its global footprint with the opening of a new office in the Middle East, reinforcing its commitment to advancing digital innovation in the region.

By offering an integrated portfolio spanning digital services, enterprise platforms, data engineering, and AI-driven applications, Sedin is uniquely positioned to collaborate with both established enterprises and emerging startups looking to future-proof their operations.

Global Solutions, Regionally Anchored

With over 20 years of experience transforming businesses across the globe, Sedin has built a reputation for creating intelligent workflows, scalable digital platforms, and exceptional user experiences. The new Middle East office brings this global expertise to a local level, enabling closer collaboration with organizations eager to embrace next-gen technologies.

The regional hub will also support Sedin’s flagship solution EAM360 a native mobile app for IBM Maximo used widely across industries such as utilities, power generation, life sciences, and facility management. This role-based app enhances asset management through offline functionality and AI-powered insights, increasing operational efficiency and empowering field teams.

Alongside EAM360, Sedin is bringing its Digital Office platform to the region. Built on the OpenText framework and enhanced with Generative AI, the platform unifies content management, automation, and real-time analytics driving smarter decisions and streamlined business processes across departments.

Real AI. Real Results.

Sedin’s AI-first solutions are not theoretical concepts they are enterprise-grade systems already delivering measurable outcomes. From generating rich digital content and creating photorealistic assets to developing intelligent customer assistants and internal knowledge systems, Sedin equips businesses to move with clarity and speed.

These offerings are being customized to address the unique demands of the Middle Eastern market across various sectors.

One such example is Abdul Latif Jameel, a prominent retail brand, where Sedin Technology led a seamless transition from Magento to Shopify Plus. The result was a more agile storefront, improved inventory handling, and enhanced operational efficiency demonstrating Sedin’s consultative approach and deep understanding of client needs.

Why the Middle East? Leadership Speaks

“The UAE continues to emerge as a global innovation hub,” said Hari Prasad, General Manager, Sedin UAE. “Dubai offers the right blend of infrastructure, ambition, and talent making it an ideal launchpad for us to better serve our clients and support the region’s digital transformation.”

Sedin’s move is about more than geographical expansion. It’s a strategic commitment to co-creating value. By investing in local expertise, building strategic alliances, and aligning closely with regional demands, Sedin aspires to be a trusted transformation partner not just another service provider.

“We don’t believe in one-size-fits-all approaches,” Hari emphasized. “Our goal is to listen first, understand deeply, and build purpose-driven digital solutions that create lasting impact.”

To learn more, visit: www.sedintechnologies.com